and so you have a very male environment selling vehicles to a very female audience. >> woodruff: nicky the other story we're following today is the report yesterday that the government sold its last shares in gm. this is four years after the federal government and a very controversial move bailed out this big automobile company. now that this has happened, where does it leave gm. are the lessons from this experience clear yet? >> well general motors now is an independent company again without government ownership. the u.s. taxpayer lost about 10 billion dollars on the deal and it was always understood from the beginning that there would be some moan that was never paid back by gm. where at least general motors is an extremely competitive automobile market. you know back ten years ago, 15 years ago general motors had about 30% of the car market. they now have about 18%. ford is very close behind them, toyota is close to them. so we have a market where the big shares that are decided up are much more equal than they were back in the days of gm and the car market. so gm has to compete for